We partnered with Pepsico to give the iconic Rold Gold brand an updated look and packaging system. Not wanting to fall too rustic or trendy, we modernized the brand elements while keeping in mind that it would have to work for years to come. We stayed true to everything that makes the brand instantly recognizable while giving it a punchier shelf presence with a bolder look and new logo. Our packaging redesign included concept and creation of tasty, salty, crunchy brand assets to go with their “Just Add Gold” campaign.