This is an extra-cute compilation of custom illustrated assets created by yours truly for Hershey’s collection of iconic candy brands for the fall season. With chillier weather and Halloween, this season is prime time candy buying time. Working with a much-loved brand that is Hershey’s, it’s important to find a style that resonates with many. Dressing up these classic candy wrappers has brought an extra sparkle to candy dishes across the country. We also worked to build key visuals, social assets and spooktacular in-store displays.