Hershey’s Popcorn

Packaging

We created packaging for a tasty new treat from Hershey’s as their answer to the rising popularity of premium popcorn snacks. While Hershey’s is a heritage brand with a classic look, we complemented it with modern, bouncy style. Using decadent, macro photography differentiated this offering from the competition and makes this packaging pop on shelf.

Created at Ultra

My Role: Lead Designer

Creative Director: Kyle Jenson

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Hershey's Seasonal