Big Watt Beverage Co. needed a new identity and packaging system to amplify the flavor and benefits of their canned coffee and sparkling water beverages. We gave each flavor a splashy, custom pattern displayed on a sparkly metallic and matte can. Vibrant photography and graphics plus fun branded swag further play up the refreshing vibe of the delicious drinks. The competition covered two main territories, health-forward functional beverages that fell into a more sporty or minimal aesthetic or flavor-forward beverages that are high in sugar with a more crafty look. This design strikes the right balance between a beverage with benefits and clean ingredients that still fires on all cylinders of color, flavor and fun.