It was an absolute dream project to take the historic Bridgeman’s ice cream brand’s fresh new identity system and extend it to a new store location in Woodbury, Minnesota. Starting with a blank canvas, we applied Bridgeman’s bold stripes to many touch points, including signage, seating, menus, custom murals, and mosaic tiles. We paid tribute to Bridgeman’s long legacy with a black and white photo collage, honoring decades of history within this beautiful, modern space. Every area is carefully considered and thoughtfully designed. All that’s missing is a custom neon sign… Oh wait! There’s that too!