When you think of canned foods, color and rich flavor aren’t usually at the top of the list. We aimed to change that with this Pacific Foods campaign, called Pantry of Possibility, celebrating delicious, organic, high-quality ingredients and a zest for life. Breaking out of the classic space that is the soup aisle, we used vibrant colors and bold, organic patterns to echo the energizing feeling of having just what you need in your pantry to make meals that taste great, that you can feel good about serving, and that leave you feeling inspired to create more delicious recipes.