Thru Hemp

Branding + Packaging

Created with a belief in the benefits of CBD and with a commitment to transparency, we helped Thru Hemp evolve from a business idea to a product on the shelf. Looking to reach a target audience less familiar with the world of cannabis, it was important to create a simplified, straightforward system that was educational without getting too far into the weeds. Much of the competition feels overly complicated and clinical or extremely fanciful. Our goal was to carve out a space in this rapidly growing industry that feels approachable and easy to navigate. We used vibrant colors and bold, playful patterns and iconography that give the entire system a modern, earth-retro vibe that we love.